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Mercedes design boss speaks out

By Tim Pollard Motor Industry 22 January 2007 09:40 We spoke to Mercedes design boss Peter Pfeiffer at the recent Detroit Motor Show – and asked him about the future strategy at the Stuttgart company. We had a discussion last year about the current Mercedes-Benz line-up. Mercedes has a very strict design and the idea came up to do a forward-looking car.

BMW 1 Series dead in US after 2013

With its successor set to bow at the Detroit Auto Show in a couple of months' time, word's come down from BMW that 2013 will indeed be the end of the line for the BMW 1 Series — at least in the US. It will remain available elsewhere in the world as a three-door and five-door hatch. The coupe and convertible, meanwhile, are being replaced by the 2 Series, in convention with BMW's new naming scheme.

Mercedes CLA employs a cat in new advert to demonstrate its aerodynamic shape (video)

It’s the Mercedes CLA sliding cat advert We’re not entirely sure that Mercedes has chosen to focus attention on a cat in a new advert for the CLA to dig at Jaguar’s mickey-take of its chicken advert for Magic Body Control, but it’s definitely the cat that’s front and centre, regardless of the motivation. With the new Mercedes CLA boasting exceptional aerodynamic credentials, Mercedes has employed a stunt cat to slide up and over the CLA to demonstrate just how slippery their new compact saloon is. Already shown on TV in the UK at the weekend (during the new series of Britain’s Got Talent), the moggie in question – William, apparently – glides effortlessly over the CLA’s slippery shape to a soundtrack playing Rossini’s Duetto buffo di due gatti (which you may not think you know, but you do).