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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.

Holiday Motor Excursion rides again

“We can get there faster on the 210,” we told our piloto, Harry Hernandez, in whose 1924 Model T we were driving. “The freeway? What are you, nuts?” he asked.

Land Rover Discovery Vision Concept (2014) revealed

By Damion Smy First Official Pictures 15 April 2014 01:00 This is the next Land Rover Discovery in all its glory. Officially named the Land Rover Discovery Vision Concept, this car will be shown for the first time at the New York motor show as a prelude to the new Land Rover family. This concept heralds a new beginning for Land Rovers, which have played second fiddle to the Range Rover, especially the hot-selling Evoque.