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BMW set to go front-wheel drive
Wed, 17 Mar 2010BMW chairman Norbert Reithofer has confirmed that the German carmaker will introduce a new front-wheel-drive entry-level model positioned and priced below the existing 1-series as part of plans to help increase part sharing and to bolster the potential for production savings between the BMW and Mini brands, thus bringing an end to the era of rear- and four-wheel-drive-only BMW models. Speaking to AutoWeek at the Geneva motor show, Reithofer said internal BMW studies revealed that despite the downturn in the world's economy, there was continued demand for what he described as "premium vehicles" in the small-car class, before officially acknowledging plans that will see BMW produce a rival to the recently unveiled Audi A1 and a new Smart Forfour presently under development at Mercedes-Benz. "We will be extending the BMW and Mini brands into the small-car segment with new models and variants," he said.
For new CAFE rules, automakers place high-stakes tech bets
Tue, 23 Mar 2010Game-changing 2015 fuel economy rules are forcing vehicle development teams to make high-stakes bets on expensive technologies--bets that will separate the winners from the also-rans. Not only do federal rules target a 2015 fleet average of 35.5 mpg, up from the current 27.5 mpg for cars and 23.1 mpg for light trucks; they force automakers to bet on different technology packages for each vehicle segment. Companies that do best at mixing technologies while keeping down costs will have an advantage when buyers wince at higher stickers.
Mazda 3 hatchback (2013) at Frankfurt motor show
Thu, 27 Jun 2013The Mazda 3 is back: lighter, more eco-friendly and supposedly better to drive than ever, promises Mazda. Brought up-to-date with Mazda’s new ‘Kodo’ design style from the 6 saloon and CX-5 crossover, the new Mazda 3 is a handsome hatchback, and boasts a far superior cabin to its predecessor. Is that enough to shoehorn buyers out of the VW Golf and Ford Focus? Get the full CAR story here.