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Audi delivers R8 V10 to originator of #wantanR8 hashtag
Wed, 28 Sep 2011Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.
BMWism.com compiles definitive history of BMW designers
Mon, 06 Feb 2012BMW fansite, BMWism.com, has compiled a definitive history of the company's key designers throughout the ages. The list tracks the brand's creatives, from Lucien Rosengart in 1881, right up to Magnus Aspegren, now Director of the Singapore Studio of BMW Group Designworks USA. It also unearths some great images from the company's vaults.
BMW M5 (2011): the new F10M unveiled
Wed, 15 Jun 2011This is the new BMW M5. Long lauded as the greatest performance saloon on the planet, this is the fifth generation BMW M5, boasting 10 percent more power than its predecessor (making it the most powerful M car ever), 30 percent more torque, yet the company claims fuel consumption is improved by 30% too. So finally we can get the definitive facts and figures on the new BMW M5’s engine?