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Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
Dodge Ram 1500 Pickup: Chrysler cancels Cummins diesel for light-duty model
Fri, 19 Jun 2009Chrysler will cancel its contract with Cummins Inc. for the light-duty diesel engine planned for the Dodge Ram 1500 pickup. Chrysler disclosed the termination as part of a group of supplier rejections filed Wednesday in U.S.
2013 BMW 5 Series Facelift – Saloon, Touring & GT
Sun, 19 May 2013Facelift for the 2013 BMW 5 Series We knew the next BMW News would be the arrival of a facelift for the 5 Series, especially after BMW accidentally previewed it with a configurator that went online too early. But now the 5 Series facelift is here, and what it lacks in real changes BMW has made up for in photos – they’ve sent us over 200 photos of the new 5 Series – Saloon, Touring and GT – maybe in the hope that a mass of photos will make us think the changes are extensive. They’re not.