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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Ecurie Ecosse racing car collection sells for £8.8 million

Ecurie Ecosse is a name that will need no introduction to classic motorsport fans. Established in 1952 by Edinburgh racing driver and businessman David Murray and mechanic Wilkie Wilkinson, this racing team is famous for two things – its stunning Flag Blue Metallic paint scheme and winning the 24 Hours of Le Mans. In fact, Ecurie Ecosse won Le Mans twice – back-to-back in 1956 and 1957, securing two of the three victories there for Jaguar’s D-Type.

Audi S1 becomes Audi A1 1.4 TFSI

The Audi S1 becomes the Audi A1 1.4 TFSI Audi let it leak they were working on making a hot version of the Audi A1, and we fully expected that the Audi S1 would turn up at the Paris Motor Show. So when we heard that Audi had confirmed – but without detail – that the Audi S1 would be at Paris everything made sense, apart from the lack of detail. But now we know why we got no detail – Audi has backtracked on the S1 and has instead planted the oily bits from the Polo GTI in to an A1 and Christened it the Audi A1 1.4 TFSI.