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Chevrolet to dealers: Let Cruze shoppers test-drive competitors

Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons. Chevrolet is encouraging dealers to have a Toyota Corolla and Honda Civic on site so prospective 2011 Cruze buyers can immediately measure the car against its segment competitors, said Margaret Brooks, Chevrolet small-car marketing director. At a media event Tuesday in suburban Detroit, Brooks said Chevrolet expects buyers to come away with a favorable view of the Cruze.

Video: GM's Frank Saucedo, Niki Smart and Gael Buzyn on the Elmiraj concept

GM director advanced design Frank Saucedo features in a new video explaining the design process behind the new Elmiraj concept. Saucedo, who oversaw the concept's development at GM's advanced design studio in North Hollywood, California, talks about how the Elmiraj – the second in a series of three concept cars that began with last's year Ciel – is a study of how they can progress and evolve the carmaker's ‘Art and Science' design philosophy. GM's interior design manager Gael Buzyn and exterior design manager Niki Smart also feature, with Smart explaining how the Elmiraj concept is focused on the notion of ‘the drive' and has been designed to reflect dynamism while the Ciel was about ‘the journey', represented by a luxurious interior.

Rolls Royce Wraith Convertible planned & the Wraith hits Harrods

That means the Wraith gets a stiffened suspension setup to stop it rolling too much and more weight to the steering so you have a chance of knowing where the front wheels are at any given moment. It’s a promising offering from Rolls Royce, but it looks as though the Wraith won’t be a stand-alone model but will be joined, in due course, by a convertible version for those who find the Wraith Coupe not quite ostentatious enough. Who’d have guessed?