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Mazda MX-5 25th Anniversary Edition & all new MX-5 previewed: New York Auto Show

The Mazda MX-5 25th Anniversary Edition Mazda is playing their best card at the New York Auto Show – the evergreen MX-5 – with a special edition to celebrate its 25th birthday – the Mazda MX-5 25th Anniversary Edition – and a preview of the chassis for the all-new MX-5. The 25th Anniversary Edition of the MX-5 is based on the 2.0 litre Roadster Coupe with the 158bhp engine and can be had with either a manual or automatic gearbox, but just one colour – Soul Red Metallic. Titivations include a black roof, door mirrors and A-Pillars, 17″ Dark Gunmetal alloys, Bilstein dampers, Piano Black trim and off-white leather seats with ’25th Anniversary’ logos embossed on the seats.

BMW launches i sub-brand

BMW yesterday revealed one of the more significant mobility plans since the inception of the automobile: the BMW i sub-brand. The new brand seeks to integrate sustainable elements with a slew of powerful technology whilst simultaneously improving mobility across both private and public platforms. The first vehicles will be launched in 2013.

Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.