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Jaguar F-Type Coupe ‘Art of Villainy’ with Tom Hiddleston continues #GoodToBeBad campaign (video)

The Jaguar F-Type Coupe and Tom Hiddleston in Art of Villainy The UK has only just got the British Villains video advert for the new Jaguar F-Type Coupe (it was broadcast earlier this week on ITV), but that’s just the start of Jaguar’s campaign to make the world aware that the new F-Type Coupe offers something a bit special. The next promo video for the F-Type Coupe  - Art of Villainy - has already arrived and features Tom Hiddleston as the suave villain teaching us what it takes to be a proper villain. An opening voiceover of the John of Gaunt speech from Shakespeare’s Richard II (This blessed plot, this earth, this realm, this England..) sets the scene for an unashamedly patriotic push for the uniqueness of the F-Type Coupe.

Volvo’s ‘World Premier’ is a bit of a damp squib

We had been hoping – and, to a degree, expecting – that Volvo’s big ‘World Premier’ they’ve been teasing for today would be the new Volvo XC90, a long overdue replacement for the (still surprisingly good) current model which is now more than a decade old. But it’s not. Instead, the big news is that the facelift Volvo XC60 is getting a global launch with Swedish House Mafia’s ditty ‘Leave the World Behind’ as its sound track.

Suzuki iV-4 concept stars at the 2013 Frankfurt Motor Show

Suzuki has recognised the importance of the compact crossover, rolling out its new iV-4 mid-size SUV here at Frankfurt 2013. This new car almost certainly previews a rival to the Nissan Juke scheduled for release in 2015, and could replace Suzuki’s ageing current generation Grand Vitara SUV. If it looks like this, Nissan could well have a fight on its hands.