GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Spied: The 2012 Volkswagen New Beetle looks a bit squished

Volkswagen's upcoming onslaught of new products includes a redesign for the New Beetle. The new New Beetle is expected to arrive in 2011 as a 2012 model, with a convertible version set to arrive a year after the coupe. Recent spy photographs of a prototype being tested on public roads in Europe show that the 2012 New Beetle has a roofline that has less arch than the current model.

Essex is home to a Brand New E-Type Jaguar

Ray Parrott, an Essex haulier and E-Type fanatic, has created the last ever authentic E-Type Jaguar from a collection of spare parts that has been gathering dust in a garage since 1974, when the last E-Type rolled off the production line at Browns Lane. Ray was contacted by Mike Wilkinson of M & C Wilkinson Spares, a classic Jag parts specialist in Yorkshire, who had dealt with Ray on many occasions for parts for the E-Types he already owned, to tell him that he had been able to secure this huge range of parts, all brand new and unused, from the guy who had bought them from Jaguar in the ’70s And so was hatched a plan. The New E-Type Jaguar belonging to Ray Parrot Between them they realised that there were at least 95% of the parts needed to build an E-Type from scratch, including the bodyshell, brand new V12 engine, gearbox and rear axle and even an unopened canvas top for the Roadster.