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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Latest Saab production halt raises concern

News today that Saab has halted production again, owing to problems paying suppliers, has raised further questions over the long-term financial viability of the independent car maker. Saab says it continues to negotiate with its local suppliers to ensure a supply of parts, but has declined to mention when production may resume. Didn't Saab have supplier issues last week?

2015 Ford Mustang makes premier 'Hero' car

The 2015 Mustang stirs up the silver screen with the latest co-branded commercial set to arrive this weekend during the Daytona 500. “Need for Speed” director Scott Waugh says that the ideal movie cars “combine tons of power, rear-wheel drive, great handling and the ability to be easily flung around corners.” So what's better than the latest and greatest Mustang to roll out of the Blue Oval? The 50th anniversary of course.