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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Ian Cameron receives Welsh Motoring Writers' Automotive Achievement Award

Former Rolls-Royce chief designer Ian Cameron is the latest recipient of the Welsh Motoring Writers (WMW) Automotive Achievement Award. The award was presented at the WMW annual dinner at HMS Nelson's Wardroom in Portsmouth, UK, by the group's patron and former winner, Land Rover director of design Richard Woolley. "As we celebrate a decade since the launch of Phantom and the establishment of the new home of Rolls-Royce in Goodwood, West Sussex, it is a most fitting time for Ian to be bestowed with this honor," said James Warren, Rolls-Royce product and corporate communications manager, UK.

Aston Martin unleashes Vantage N400 and DB9 LM: first official pictures

By Ben Pulman First Official Pictures 07 September 2007 09:00 Bit bright for an Aston… Yes, this orange hue is somewhat retina-searing. But don’t worry because this limited edition V8 Vantage N400 is available in other colours. However, it is this Karussell Orange that gives a clue to what this V8 Vantage is all about.