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Bugatti Veyron Grand Sport ‘L’Or Blanc’: It’s a ‘Potty’ Veyron
Fri, 01 Jul 2011The porcelain-enhanced Bugatti Veyron Grand Sport 'L'Or Blanc' You could argue that every Bugatti Veyron is a rather potty car. But the Bugatti Veyron Grand Sport ‘L’Or Blanc’ is even more potty than usual – it’s got bits of porcelain all over the car. That’s porcelain as in ceramics; the stuff your best China is made from, that goes on the walls in the kitchen and bathroom and insulates power stations.
BMW debuts social-media campaign for concepts
Tue, 20 Dec 2011BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.
BASF launches car seat design competition
Fri, 19 Oct 2012BASF has launched 'Sit down. Move.', the first global car seat design competition. The contest asks for designers to submit their ideas for a car concept car seat using BASF materials and will be judged by three renowned industrial and automotive designers: Dave Lyon, former-Executive Director of Interior Design America for GM, industrial designer Konstantin Grcic and former Pininfarina designer Ken Okuyama along with BASF representatives.