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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

BMW 3 Series GT revealed

The BMW 3 Series Grand Turismo – the third model in the BMW 3 Series range – has been revealed ahead of a public debut at the Chicago and Geneva Motor Shows. Now, BMW has revealed a little brother for the not exactly super successful 5 Series Grand Turismo, in the guise of the new BMW 3 Series GT, a slightly ungainly looking 3 Series that’s almost as big as a 5 Series and will cost around £3,000 more than the 3 Series saloon. Stretched by 110mm in the wheelbase from the 3 Series Touring – and a full 200mm longer – the 3 Series GT will, say BMW, offer the dynamics of the saloon with the practicality of the Touring.

Skoda Fabia Monte Carlo Tech Edition

The Skoda Fabia Monte Carlo Tech Edition is a limited edition of the already limited edition Fabia Monte Carlo, with added equipment. We all understand that producing limited edition cars adds a bit of showroom gloss, with car makers adding something extra – and often unique to the model, to create a ‘Limited Edition’ with extra equipment to boost sales. But is it stretching things a bit far when a car maker takes an already ‘Limited’ edition car and bolts more goodies on to it to create a ‘new’ limited edition?