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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Jaguar XF Coupe & XF Estate back on

The Jaguar XF Coupe. Should also spawn an XF Roadster The Jaguar XF is the car Tata can thank for the the start of the Jaguar renaissance. For the first time in a generation Jaguar were not only looking forward but could be seen to be looking forward.

McLaren 650s Configurator goes live

The McLaren 650S Configurator The new McLaren 650S arrived at the Geneva Motor Show last week – and as the 650S Spider too – and looks, and performs, far better than the 12C. That seems to point to the McLaren 12C being allowed to whither on the vine as McLaren’s customers opt for the new 650S instead of the 12C – even with a price difference heading towards £20k – although officially you can still buy a 12C (although we hear 12C production has been halted). We hear McLaren have already built a number of 650S models and now they’ve even got the 650S Configurator up on their website so customers – and dreamers – can spec up their new 650S.