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BMW launches ad campaign to combat texting while driving

We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.

Last call for entries: IM Design Awards

As the deadline for entries to the 2010 Interior Motives Design Awards approaches – all designs must be received by 10 July – details of the judging panel and the upcoming awards ceremony in Paris are firming up. Judging the hundreds of student designs this year will be a panel of industry experts that includes such influential figures as Amko Leenarts, Interior Design Director, Peugeot; Robin Page, Interior Design Director, Bentley; Wolfgang Müller-Pietralla, Leader VW Future Research; Michael Robinson, Design Director, Stile Bertone; Andreas Stump, Head of Advanced Interior Design, Citroën; Romulus Rost, Chief Interior Designer, Volkswagen Advanced Design, Potsdam; and Euan Sey, Editor of Interior Motives magazine. The competition is open to students enrolled at any accredited undergraduate or graduate design degree programme, both in automotive and non-automotive disciplines – those studying fashion design, industrial design, architecture and other similar fields are also eligible.

Honda CR-Z Hybrid – Tokyo reveal

The hybrid Honda CR-Z revealed at Tokyo Although we are on record as not being huge fans of the Honda Insight - Toyota’s saloon hybrid – the CR-Z does look much more promising. You can think of it as an Eco replacement for the successful CR-X of years gone by. But Honda are all too well aware of the major criticisms of the Insight and have taking steps to make the CR-Z more appealing to drive.