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Audi launches showrooms without cars in London

Audi has opened its first digital showroom in London – Audi City – a fully digital showroom for Audi’s entire range near Piccadilly Circus. It’s something of a dilemma for car makers; how to sell their cars in a world that now revolves around the internet and digital access? Traditional car showrooms seem very last century, but choosing a car from a screen at home is still something many are reluctant to do.

Lotus Evora at the London motor show 2008

By James Foxall and CAR reader reporter Jacomoseven Motor Shows 23 July 2008 01:43 Lotus will call its new 'Project Eagle' 2+2 sports car the Evora, it announced today at the London motor show. And whatever you think of the name, the new Lotus Evora was one of the undisputed stars of the show – and one of the few genuine global debuts. What’s new on Lotus’s London motor show stand?Pulling in crowds of expectant photographers and cameramen like you get at Europe's upper-echelon motor shows, the launch of the Evora gave this motor show a feeling of old-school glamour, not seen at a British expo for the past decade.

New Hyundai Sant Fe delivers up a ‘Storm’ for London Fashion Week

Hyundai has delivered a fleet of new Santa Fe’s to Storm Model Management to ferry models round the shows at London Fashion Week AW13. We often wonder how car makers decide which placements give them the best return for their investment. Is there a little man in a cupboard with an abacus working out ROI?