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News watch March 2010: today's auto industry news

Tuesday 30 March 2010• Mercedes has dismissed claims that its Maybach brand is for sale, after reports in the Chinese media claimed Chinese car company BYD was considering a bid for the upmarket offshoot. BYD has also denied the claims (Reuters)• Toyota president Akio Toyoda has promised his company will listen more carefully to customers and react faster in a bid to regain credibility after the Japanese car manufacturer was forced to recall millions of vehilces over safety fears (BBC)• The Obama administration is expected to unveil its finalised fuel economy and tailpipe emissions through to 2016 this week, to coincide with the opening of the 2010 New York auto show (Detroit News)  Monday 29 March 2010• Toyota has agreed to licence the hybrid technology in the Prius to Mazda, which will combine the electric system with its next-gen Sky engines. It’s part of Mazda’s plans to increase the average fuel economy of its vehicles by 30% by 2015 (compared to 2008 levels) and it hopes to have its first hybrid vehicle on sale in Japan by 2013 (Mazda)• Ford and Chinese car company Geely have signed a stock purchase agreement that will allow the latter to acquire 100% of Volvo (along with related assets including intellectual property rights).

New Mercedes S-Class Magic Body Control – invented by Chickens

New Mercedes S-Class Magic Body Control: Invented by Chickens Whatever you think of the new Mercedes S-Class (Merchant Bankers car?), and whatever you think of Mercedes name for its clever suspension tech – Magic Body Control – you have to be impressed by the technology. Yes, Magic Body Control might sound like a cheesy Paul Daniels magic trick or an undergarment for ladies of a certain age, but what it does is far more impressive than anything Paul Daniels or the makers of supportive lingerie can muster. A camera on top of the windscreen scans the road ahead on Mercedes cars fitted with MBC looking for lumps and bumps in the way and sends that data to the suspension to set it up for the best possible ride.

Mitsubishi Concept XR-PHEV Evolution breaks cover

This is the Mitsubishi Concept XR-PHEV Evolution Vision Gran Turismo, and if you think it looks as if it’s from a computer game, you’d be exactly right. The Concept XR-PHEV Evo is a special digital concept that has been engineered for the driving game Gran Turismo 6 – and far from being limited to bedroom gamers, this could potentially one day become the next Mitsubishi Evo. Please click on the image above to read more about the Mitsubishi Concept XR-PHEV Evolution Vision Gran Turismo