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LA Motor Show: Maserati begins new era

MASERATI has kicked off a new era of brand activity with the arrival of its Ghibli compact luxury saloon. The company’s stand at the Los Angeles Auto Show launched a new slogan and philosophy, called ‘the absolute opposite of ordinary’, to journalists ahead of the show’s public opening. The Ghibli will spearhead the new initiative, which sets out the company’s stall for the foreseeable future as it tries to carve a bolder new path to create bigger waves in the luxury car world.

Audi A3 saloon gets the Ricky Gervais treatment for USA (video)

Ricky Gervais (pictured) fronts a new advertising campaign for the Audi A3 in the USA Audi of America has launched an advertising campaign for the new Audi A3 saloon featuring Ricky Gervais and a soundtrack of Queen’s ‘We are the Champions. Which doesn’t seem the most logical fit. But it seems the theme of the new Campaign for the A3 is ‘Uncompromised’, and Ricky Gervais – especially with his hosting antics at the Globes – is considered a man who sticks to what he believes, without compromise.

2010 Ford Mustang: Saleen plans two go-fast models for next year

Saleen, the famous performance brand, lives. And it's looking to roll out two go-fast Mustangs in the next year. The first will be unveiled at Mustang Week in Myrtle Beach, S.C., later in July.