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Jaguar Land Rover profits up 34 per cent to £1.5 billion
Tue, 29 May 2012Just four years after Tata took over what looked like a basket case in Jaguar Land Rover, profits have hit £1.5 billion. It’s become the norm for Jaguar Land Rover to report ever improving profits and sales, but the news that JLR made profits of £1.5 billion in the year to end of March 2012 is still amazing. Ford sold Jaguar and Land Rover to Tata four years ago as it unwound its faltering luxury car brands, and as recently as 2009 JLR were almost begging for government help to keep going.
Bertone Nuccio
Fri, 24 Feb 2012Bertone will launch its latest car, the Nuccio at the 2012 Geneva motor show. The car has been built for an individual private buyer, and named after Giuseppe Bertone whose nickname was Nuccio. Bertone says the car's surface language is representative of the brand's future identity, whilst the low, angular silhouette is an echo of the wedge shaped cars that helped define the design house.
Toyota and Mercedes-Benz are top global car brands
Sun, 23 Oct 2011Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.