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Ferrari plans to sell fewer cars in 2013
Wed, 08 May 2013Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.
Win one of five Rendezvous DVDs
Fri, 10 Apr 2009Win one of five Rendezvous DVDs By Ben Pulman Competitions 10 April 2009 10:00 Was it really a Ferrari being blasted through Paris in Rendezvous? Or was it just a Mercedes 450SEL with Lelouch’s 275GTB soundtrack dubbed in? Frankly, it doesn’t matter - Claude Lelouch’s 1976 C'était Un Rendezvous (to give the film its full title) was a thrilling masterpiece.
2015 Jaguar XE: everything you need to know
Fri, 11 Jul 2014Jaguar will return to the crucial compact executive sector later this year with the all-new XE four-door saloon. The firm’s most important car in decades, Jaguar’s future expansion into a genuine Audi, BMW and Mercedes-Benz rival is based around this car. It’s vital the new Jaguar XE is a hit.