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Lexus Premium Compact Concept – a 1-series by Lexus
Mon, 17 Aug 2009Lexus's new compact premium hatch – the little Lexus to rival the 1-series By Gareth Evans First Official Pictures 17 August 2009 10:03 Lexus today issued a sneak peak at its new Premium Compact Concept ready to make its public debut at the 2009 Frankfurt motor show in mid-September.Think BMW 1-series by Lexus, and you'll get the idea. Not that you'd know too much from the solitary teaser sketch released today.Details are vague at present, with only the above sketch and no technical information available to showcase the long-awaited little Lexus. Expect more details and pictures to be announced in a few weeks' time – but we hear there is likely to be hybrid power for the compact premium car.
Where is Nissan and Infiniti design headed? Just look at the lamps
Mon, 26 Apr 2010For a glimpse at future styling trends from Nissan Motor Co., look to the headlamps on the Nissan Leaf electric car and the sculpted rear of the Infiniti M. Front and rear lamps raised from the body surface and pronounced spoilers are two tricks Nissan will use more often to improve the aerodynamics and handling of vehicles--in addition to giving them a futuristic flair, global design chief Shiro Nakamura says. The goal: Win young drivers and bring sales of models such as the Nissan Altima in line with Japanese rivals "The important thing is the front end and the rear end," Nakamura said during an April 12 interview at the company's main design studio south of Tokyo.
New Mercedes A Class #YOUDRIVE advert plugs in to X Factor
Mon, 01 Oct 2012Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?