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MINI John Cooper Works Countryman: The mad MINI marketing begins +video

MINI John Cooper Works Countryman with a man on the roof - Expect the Unexpected With the debut of the MINI John Cooper Works Countryman at Geneva 2012, MINI starts its marketing with another off-beat video. If there’s one things that’s a certainty in the world of MINI – apart from a new variant every four days – is that any new launch gets promoted with slightly bizarre videos. And the new MINI JCW Countryman is no exception.

Volkswagen Polo UK details

Volkswagen has released prices and specs for the UK of the new VW Polo The new Polo is a good looking car, taking design cues from VW’s successful Scirroco.It is bigger than the outgoing model but lighter, and has managed some good improvements in economy and emissions. Which is all good news. So there should be fair few takers for the new Polo, which arrives in UK showrooms in October, with orders starting from now.

2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.