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GM launches Corvette ads on television
Wed, 14 Jul 2010WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.
GM's Ed Welburn walks Jay Leno through the Elmiraj concept's design [w/Video]
Thu, 29 Aug 2013General Motors' vice president Global Design Ed Welburn stars in the latest of the 'Jay Leno's Garage' YouTube series, running the talk-show host through some of the new Cadillac Elmiraj concept's design features and what it means for the brand's future. We get a look at all the classic Cadillac design cues such as the vertical headlamps and tail lamps as well as the central hard crease that Welburn says is "important in every Cadillac". Leno and Welburn then move onto the Elmiraj's features, such as the large doors' integrated handles and the slimmer A-pillars before a more in-depth look at one of the concept's most striking features – the grille.
Peugeot 5008 – Diesel Car of the Year
Mon, 10 May 2010Peugeot's 5008 wins the Diesel Car of the Year Award There isn’t really a bad car in the Peugeot range at the moment. Well, not a terrible one anyway. Unless you count the Peugeot 807.