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First Sight: Mercedes-Benz S-Class W222

It was one of the more memorable automotive events this year, and the massive thunderstorm only added to the drama. Last night Mercedes-Benz launched its new S-Class sedan in the delivery hall of Airbus in Hamburg and Car Design News was there to get the low-down on this eagerly-awaited limo. Context was fittingly provided by an A380 lounging in the background as the current lineup of Mercedes-Benz escorted Benz's big boy onto the stage, amidst artificial fireworks and real thunder and lightning.

BMW 3-series (2012) goes all-wheel drive

BMW's latest 3-series model is gaining all-wheel drive in an effort to win over buyers otherwise seduced by Audi's Quattro drive. The option is part of a wider extension of the BMW 3-series range, which will include a hybrid, and the ever-popular M Sport trim design. Is rear-wheel drive dead at BMW?

2015 Audi A3 to star in Super Bowl XLVIII ad

The 2015 Audi A3 will be the star of Audi's 2014 Super Bowl ad, the seventh consecutive year that the automaker will be airing a commercial spot during the sporting event. You might have seen last year's "Prom" campaign by Audi (the video above) or the even more memorable "Vampire Party" from 2012, featuring the Audi S7. Another recent Audi Super Bowl ad that the Internet seemed to like was 2011's "Release the Hounds" spot for the Audi A8, mocking old luxury...at Mercedes-Benz's expense, we might add.