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BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Mercedes AMG Performance 50 – 8 new AMG models promised

Mercedes are celebrating 45 years of AMG and looking forward to the next 5 years with AMG Performance 50 & 8 new models. Mercedes has been busy celebrating 45 years of the AMG Performance brand, with cars like the SL65 AMG 45th Anniversary rolled out to commemorate the AMG brand. Looking back is all very well, but it’s the future that matters.

2013 Lamborghini Gallardo IS the last Gallardo (video)

Lamborghini has finally confirmed the Gallardo is now at the end of its life, with the 2013 Gallardo the ‘Final Gallardo’. But the Lamborghini Gallardo is anything but new as it’s been with us for a decade and, although still selling remarkably well, is well past its sell-by date. So we’d half expected that Paris may have seen the first sight of the Gallardo’s replacement rather than a mildly titivated version of the current car, but that now seems likely to happen at the Geneva Motor Show in 2013 after Lamborghini put up a website this week – The Final Gallardo – leaving us in no doubt the Gallardo’s time is up.