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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Hyundai plans bigger V8 for Genesis, Equus

When the Hyundai Equus luxury sedan goes on sale this fall, it will be powered by the 4.6-liter Tau V8 from the Genesis sedan. But at an unspecified later date, both the Equus and Genesis sedans will get a new 5.0-liter version of the Tau engine making 429 hp and 376 lb-ft of torque. Hyundai also is working on all-wheel drive for its rear-wheel-drive cars, which is to say the Genesis and Equus, which ride on different versions of the same platform.

Chevrolet is taking orders nationwide for the 2012 Volt

Chevrolet has opened the order window for the 2012 Volt to buyers in all 50 states. The 2012 model carries a base price of $39,995, including an $850 destination charge. That's $1,005 less than the base price of the 2011 model because the navigation system is now optional instead of standard equipment.