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Peugeot 207CC
Thu, 07 Dec 2006Following the 207 Epure concept shown at the Paris Motor Show, Peugeot has revealed the production version, the 207CC - though without the concept's fuel-cell powertrain. Succeeding the popular 206CC launched in 2001, the 207CC obviously doesn't differ much from the show car, which was the first model touched by Co-Director Peugeot Design Jerome Gallix. Replacing the fuel cell is a range of IC engines; two gas and one diesel.
GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac
Sun, 08 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.
'Stay Hungry, Stay Foolish': A tribute to Steve Jobs (1955-2011)
Sat, 08 Oct 2011The recent passing of Steve Jobs, co-founder and CEO of Apple, has found us mourning the loss of a visionary who brought not only technology and functionality to the product design industry, but also transcended the boundary into automotive design. Jobs succeeded in making what was at the time a foreign invention – the personal computer, a device impeded by its lack of usability – attractive to the masses by making it simpler, intuitive and essentially more functional for those who didn't hold a PhD in physics. From his previous experience with the artistic qualities of calligraphy, Jobs took a sector that was so inward looking that it risked alienating the consumer – regardless of its capability – and wrapped it up in a warm, aesthetically appealing package that could be more easily understood.