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Jaguar C-X75 heading up the hillcimb at Goodwood Festival of Speed

The Jaguar C-X75, pictured at Goodwood ahead of its Supercar run Jaguar are pulling out all the stops for this year’s Goodwood Festival of Speed with not only their latest performance cars but the debut of the Jaguar Project 7, an F-Type R with the DNA of a D-Type. But they’ve topped all that by deciding that their canned supercar project – the Jaguar C-X75 – deserves a proper outing in public. Jaguar only have five development versions of the C-X75, but they’ve taken one to Goodwood – although it’s not on display – and are wheeling it out over the weekend to take part in the Michelin Supecar run up the hill.

Ferrari 458 Italia Goodwood hillclimb video

The Ferrari 458 Italia starts the hillclimb at the Goodwood Festival of Speed 2010 The Goodwood Festival of Speed wouldn’t be the same without a Ferrari or three blasting up the hillclimb or doing donuts at every given opportunity. And this year was no different with two of Ferrari’s latest on display in the form of the 458 Italia and the 599 GTO. And just like last year Ferrari were active in the Supercar Run up the hillclimb and just like last year they filmed it and sent it to us.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.