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Jaguar chooses ‘XE’ name for new small sports saloon (2014)

By Ollie Kew and Phil McNamara First Official Pictures 04 March 2014 13:06 Jaguar will call its new small sports saloon ‘XE’, the company has confirmed. The new sub-XF fastback, scooped by CAR in a world exclusive earlier in 2014, will be available from early 2015, with four-cylinder engines first. Eventually, you’ll be able to choose from, rear- and four-wheel drive versions, including a 550bhp flagship hot rod.

Future products: Land Rover will get hybrids, smaller vehicles

New owner Tata Motors promises that Land Rover will add smaller vehicles and hybrid powerplants, but it hasn't said much about the timing. Land Rover will continue to share components with Jaguar, which is also under Tata ownership. Land Rover already uses Jaguar's 5.0-liter V8 engine in all but one of its vehicles.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.