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BMW experiments with laser headlamps

Headlamp technology is rapidly advancing, and as LED lights become commonplace, many wonder what's next. BMW suggests lasers, which could offer new safety and function. Compared with today's LED headlamps, BMW's laser-cut lights have intensity a thousand times greater than that of LEDs while consuming about half the energy.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

2012 Autoweek Automotive Design Forum

The 2012 – and 19th annual – Autoweek Automotive Design Forum on Thursday 12 January was held at the College for Creative Studies' A. Alfred Taubman Center for Design Education in Detroit. The event takes place each year during the North American International Auto Show, when designers from around the automotive world converge on the Midwestern city to showcase their work, benchmark the offerings of competitors, and reacquaint themselves with former classmates and coworkers in the industry.