New C40b Cobra Pilot Aviation Headset (black) on 2040-parts.com

Ford Atlas Concept [w/Gallery]

Ford has unveiled its Atlas Concept at the 2013 North American International Auto Show (NAIAS). The Atlas Concept previews the designs and technologies of future Ford pickup trucks – particularly the F150 – and features a chiseled grille (complete with automatic shutters) and a wide stance designed to emphasize the ‘Built Ford Tough' image. A drop-down front wind spoiler lowers at highway speeds to improve underbody airflow.

Nissan GT-R gets light upgrades for new model year

Nissan revealed the next iteration of the Japanese-spec GT-R supercar last week. The 2013 model will enter that market sometime this month, but those sold in the U.S. will debut in January and be sold as 2014 models.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.