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Hyundai to give away a free cow with every new car

It looks like Hyundai are planning to give new car buyers a free cow to save the Sunday Roast from rising fuel costs. It looks like Hyundai’s clever PR bods have found a way to boost car sales in the same way as Scrappage did, by planning to save the Sunday Roast from the inexorable rise of fuel costs. They’ve commissioned a survey to find out what motorists are having to give up as fuel costs rise, and have decided the worst thing is missing out on Sunday’s Roast Dinner.

Ford offers $1m of design scholarships in memory of William Clay Ford

Ford Motor Company has put aside $1million to be awarded in automotive design scholarships over the next 20 years in order to commemorate the life of William Clay Ford who passed away on Sunday. The Ford Fund will release $10,000 each to five college sophomores or juniors per year who are following a career in car design. William Clay Ford was the last surviving grandchild of company founder Henry Ford and design was his lifelong passion.

Chevy introduces two Silverado SEMA concepts at Texas Fair

Chevy used last Friday's State Fair of Texas to introduce two buffed-up pickup trucks prepped for SEMA. The first, based on the Silverado Double Cab with the Z71 package, was for fighting fires; the other, a Crew Cab 4x4, is for top-secret Black Ops missions (??- ED.) Chevy This pickup carries equipment, water and fire extinguishers. According to Chevy, the Silverado Z71 Volunteer Firefighter concept honors the service of “first responders” while showing off the pickup's work credentials.