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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Classic vs. Modern, Part One: Porsche 911 Carrera 3.2 or 2012 Kia Rio SX

A recent 220-volt shock administered by the $23K-plus window sticker of a loaded Ford Fiesta rental car made me think about what the same dollars would buy in a classic car, and what the relative cost of ownership would be. My favorite matchup doesn't even require as much coin as said fully accessorized rental Fiesta. The 2012 Kia Rio SX carries an as-tested-by-Autoweek price of $20,745.

CAR Most Wanted of 2014: Mini Cooper S

By the CAR editorial team First Official Pictures 20 January 2014 14:00 The styling of the new Mini Cooper generated huge debate when we revealed the new hatch on CAR Online late last year. Some of you hated the bulbous, high-shouldered look, while others criticised the stylists for not moving the game on far enough next to rivals like the Citroen DS3 and Audi A1. The dust is still settling on that front, but there can be no argument over just how important the new Cooper is not just for Mini, but BMW’s future too.