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Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

McLaren MP4-12C gets the axe

Production of the McLaren 12C is dead. That's according to a letter sent by CEO Mike Flewitt to owners that read in part, “The final piece of news I wanted to share with you is regarding 12C production, which we have decided to cease in light of the success of 650S. The new car has been so well received since its unveiling at the Geneva motor show (we already have a six-month order bank), we will focus all our capacity at the McLaren Production Centre on 650S.” This represents a turnaround for the company that just a few days ago said the 650S would slot between the 12C and P1 in the lineup, and that both would continue.

Kia Naimo concept

As the Seoul Motor Show starts today, Thursday 31st March, Kia is debuting the Naimo all-electric concept. The concept takes its name from the Korean word ‘Ne-mo' meaning square shape - something that lends itself to the Naimo's aesthetic. The crossover utility vehicle, or CUV, was conceived by Kia's international design team in Seoul and is characterized by its ‘simple lines and solid, muscular stance.' The simple overall design sports such interjecting details as the wrap-around windscreen and asymmetric sunroof.  This mixture of simple and complex is a reference to the common traits of many traditional Korean arts and crafts.  The Naimo's interior was designed to evoke a strong sense of tranquility and features hand-crafted materials throughout such as Korean oak on the floor and door cards, with "Han-ji" paper being used for the head lining. Juxtaposing these traditional elements are modern features such as the transparent organic led display instrument panel.