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For new CAFE rules, automakers place high-stakes tech bets
Tue, 23 Mar 2010Game-changing 2015 fuel economy rules are forcing vehicle development teams to make high-stakes bets on expensive technologies--bets that will separate the winners from the also-rans. Not only do federal rules target a 2015 fleet average of 35.5 mpg, up from the current 27.5 mpg for cars and 23.1 mpg for light trucks; they force automakers to bet on different technology packages for each vehicle segment. Companies that do best at mixing technologies while keeping down costs will have an advantage when buyers wince at higher stickers.
New Mazda2 Colour Edition and Sport Colour Edition Limited Editions launch
Tue, 04 Feb 2014New Mazda2 Sport Colour Edition (pictured) now on sale Another day, another special edition, this time from Mazda with a pair of Mazda2 limited edition – the New Mazda2 Colour Edition and Sport Colour Edition. Based on the Mazda2 SE AirCon 1.3 litre 75PS, the Colour Edition sports 11 additional bits of kit including Privacy glass, a pair of black door mirrors, 15″ dark grey alloys and a rear spoiler, with the interior getting treated to red piping for the black seat trim, leather steering wheel with gloss dark grey inserts, Bluetooth and body colour for the door trim and air vents. The Sport Colour Edition gets the more powerful 85PS version of the 1.3 litre and comes with 16″ dark grey alloys, Fogs, Sports headlamps, Sports styling kit with interior extras including a 6.1″ screen with SatNav and Bluetooth, trip computer, extra speakers, extra airbags, electric rear windows and a speed alarm.
Smart fortwo Edition Limited Three
Thu, 26 Feb 2009Mercedes has had stick in the past for playing with its ‘Toy Car’, the Smart. What was a quality maker like Mercedes doing involved with a car the size of the boot on an S Class Mercedes and named after a watch maker (the name stands for Swatch Mercedes Art)? Don’t get me wrong; there was always going to be a market for a car designed to park ‘nose-in’ in busy European streets, but its seemed like Mercedes was stretching itself too thin at a time when it was suffering a big loss in the reputation it had for building high-quality machinery.