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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Poll Reveals Car Remains King Despite Congestion Woes

MOTORISTS are trying alternatives to the car to get to work but some find journey times are worsening, according to an AA/Populus survey. More than 20% of 21,000 AA members polled said they had tried different types of transport on their daily commute. These included car sharing, cycling, public transport and motorbikes or scooters.

Nissan releases new Qashqai teaser image (2013)

By Ollie Kew First Official Pictures 28 October 2013 11:45 The new Nissan Qashqai will be revealed on 7 November 2013, and Nissan has created this teaser image of the car, revealing nothing more than a hint of the LED running lights and new grille design on the car. However, thanks to CAR’s previous spy shots story, we can dive beneath the veil and reveal a little more about the new family crossover. Taking cues from the Resonance SUV concept first shown at the 2013 Detroit motor show, the new Qashqai wears a sharper suit than the outgoing car, employing a bold front grille which frames its Nissan badge in a prominent chromed U-shape signature.