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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Honda Small Sports EV Concept (2011) first pictures

Honda hopes to set the agenda at the 2011 Tokyo motor show with no fewer than seven concept cars – including its answer to the BMW i8, the new Small Sports EV Concept. Little is being said about the new compact sports car, but we know it will definitely be a full EV. These first design sketches reveal a stubby targa top with new Honda styling cues.

McLaren 12C Spider gets public debut at Pebble Beach

McLaren has given the convertible MP4-12C – the McLaren 12C Spider – its first public outing at Pebble Beach. It’s a month since we had the reveal of the McLaren 12C Spider – the very appealing trick roof version of the MP4-12C – but we hadn’t actually seen it in the flesh. At least not until this weekend when McLaren gave the 12C Spider a public outing at Pebble Beach.