New Chromed R51/2 Bmw Rear Fender Emblem New on 2040-parts.com

BMW brings Art Car Exhibition to life

Since 1975 BMW has had a strong connection with renowned artists from around the world. The famous Art Car series has, to date, seen 17 cars transformed from generic racers into unique, moving canvases. For the first time, an extensive virtual tour documenting the history of the cars and their creators has been produced. Each car has an extensive back catalogue of images and a short film, which serve to show the variety of the ‘works of art on wheels'.

Lowie Vermeersch resigns from Pininfarina

CDN has learned that Lowie Vermeersch has resigned from Pininfarina, where he was Design Director. According to our sources, the Belgian designer has left to pursue other as yet unnamed ventures in the design industry. Vermeersch has been at Pininfarina for the last 12 years, leading the design team that created the new Ferrari 458 as well as the Duettottanta and Sintesi concept cars.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.