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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

The first SRT Viper is sold, we spot an exotic XTS, and the 2013 SVT Raptor offers more off-road fun, this week's Autoweek in review

The first SRT Viper crossed the block at Barrett Jackson in Orange County this past week, for a cool $300,000. All the proceeds will go to the Austin Hatcher Foundation, a charity to help families and children affected by pediatric cancer. While the Cadillac XTS hasn't been a stranger on public roads around Michigan, this heavily camouflaged example is a bit of a mystery.

Mercedes fued fuels F1 interest

IT REMAINS far from being Senna/Prost, Mansell/Piquet, Hunt/Lauda, but Formula One again has a rivalry to stir the senses and excite the masses. If Bernie Ecclestone was starting to grow anxious about the decline in global television audience figures, the feud between Nico Rosberg and Lewis Hamilton is manna from heaven for the sport's supremo. Prior to Sunday's controversial collision in the Belgian Grand Prix, and the explosive remarks from Hamilton that followed, the head-to-head had resembled nothing more than a playground squabble.