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Volkswagen GTI Roadster for Gran Turismo uncovered – gets 496 bhp

The Volkswagen GTI Roadster (pictured) is uncovered We revealed last week that VW were making their GTI Roadster from the Gran Turismo game in to a real car for the Worthersee show, and they have. Blurring the lines between the real and the virtual (which is the way all our lives are going) Volkswagen has taken the opportunity to build a real life GTI Roadster – without the constraints of a concept heading for production – and has come up with a tw-seater open roadster that has some design cues from the Golf but is shorter and a lot lower. Those deign cues extend to a a front end that looks like a squashed GTI with its headlights and grill on show with big air intakes, all of which conspires to make the GTI Roadster look even lower, emaner and wider than it is.

Fiat 500 UK Charity boost

One of the Fiat 500s donated by Fiat and decorated by Damian Hirst which were auctioned for the ARK Charity Over the course of a couple of days this week six Fiat 500s have been donated by Fiat for charity auctions and raised almost £500,000 in to the process. Which, cute and interesting as the Fiat 500 is, does sound rather a lot. After all, even the new Fiat 500C retails (in pop spec) at just over £11k.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.