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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

One Lap of the Web: Life with an E28 M5, Senna's NSX and the taxi of the future

-From our friends at Motoring Con Brio comes this report on BMW E28 M5 ownership. Early observations suggest that the car likes to go fast and burn a ton of gas in the process. -Bring a Trailer has an eBay listing for a Honda NSX that was supposed to have been gifted to Ayrton Senna by his sponsor Antonio de Almeida Braga.

Art Center College of Design Spring Show 2007

Art Center College of Design in Pasadena, California, held its Spring semester graduation Show in April, showcasing a diverse assortment of design proposals for brands ranging from Lamborghini and Ferrari to Chevrolet, Saab and ZhongHua. The show featured work from 16 graduating students in the Bachelor of Science - Transportation Design program.  Rick Chen - ZhongHua 2+1 Urban Jet ZhongHua 2+1 Urban Jet is a unique concept vehicle that studies the possible future direction for the brand's design DNA. The vehicle's proportions, forms, and graphics are inspired by clean, elegant, and soft spoken classical Chinese designs that represent an Asian view of luxury.