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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Toyota Auris (2012) first official pictures

Toyota will showcase the new Auris family hatchback at the 2012 Paris motor show from 27 September. Toyota claim the new car is lighter, more economical and altogether more distinctive than the somewhat forgettable first-gen Auris, but will their efforts be enough to tempt non-geriatrics away from their Astras, Focuses and Golfs? Read on for all the Toyota Auris details.

Bentley uses 3D printing to prototype new designs [w/Video]

3D printing is changing the way the world makes things by helping people of all disciplines to enhance and refine their ideas cheaply, quickly and effectively.  Bentley is the latest carmaker to utilize the technology to fabricate and prototype different parts to see how they'll look and work on the finished design. Using 3D printers, designers can produce parts from the exterior and interior such as the grille, tires, headlamps and door handles as well as combine different types of contrasting materials, ranging from hard plastics to rubbers of different tensile strengths.  The technology allows the user to create a solid 3D object straight from a digital model by printing layers of material on top of each other. This process rapidly decreases the delivery time, as parts can be printed overnight, and allows designers to be more creative in their ideas because of the reduced cost. Bentley isn't the first carmaker to use 3D printing technology. Audi announced last year it was beginning to prototype vehicle parts using 3D printers.