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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Nissan LEAF: Fleet sales double

Nissan has revealed that fleet sales of its electric LEAF have doubled in the UK, with overall Nissan fleet sales up 9 per cent. Sales of electric cars are not exactly stellar, but there is a light at the end of a very long tunnel shining dimly on UK EV sales – the fleet sector. Nissan has reported that its fleet sales in the UK – with 89 per cent of all fleets sales of cars actually built in the UK – has risen by 9 per cent so far in 2012, but the Nissan LEAF EV has seen its fleets sales more than double.

First Sight: Mini

The first 'New' Mini was launched just five years ago, replacing the original Mini that had changed only in detail since its 1959 debut. Designed by Frank Stephenson, now head of design at Fiat, the current design has been a sales success and most significantly has been very influential in demonstrating how small cars need not be explicitly functionalist, smaller versions of larger car types or feel cheap. The new 'New' Mini, designed under the direction of Gert Hildebrand at Mini, is announced today with exterior design by Marcus Syring, interior design by Marc Girard and colour and trim design by Annette Baumeister.