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Citroen DS3 WRC (2010): Loeb's new company wheels

This is the new Citroën DS3 WRC, just unveiled at the 2010 Paris motor show. And it’s the car that everyone interested in world rallying has been waiting for – it’s Sébastien Loeb’s wheels for the 2011 World Rally Championship. Okay, we know it’s not as highly anticipated as the Mini Countryman WRC, but the reason we’re excited is that this could be the car to end Loeb’s reign – the Frenchman has won the last six WRC titles, will almost certainly take his seventh this year, but having an all-new car will hopefully reset the field and give Ford’s Fiesta RS WRC a chance.

Koenigsegg planning an entry-level car – but it’ll still cost £500k

Koenigsegg are planning an entry-level car at half the price of the Agera R (pictured) Think of the cars that Christian von Koenigsegg has made since he started with the CC8S in 2002 and you think of them as extremes of the supercar genre; the Swedish engineering take on the bloated and massively complex Bugatti Veyron. Christian’s men in a shed in Sweden have gone on to make a series of progressively quicker and more impressive supercars, through the CCR, CCX and the Agera and on to the current most extreme iteration – the Koenigsegg One:1. But it looks like Christian has decided that his ambition to create the world’s greatest hypercar leaves room for a ‘Lesser’ Koenigsegg, a car that still has innovative engineering and extreme performance but comes at a lower price.

Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.