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Concept Car of the Week: Hyundai HCD-1 (1992)
Fri, 10 May 2013After a difficult start to the '80s, Hyundai thought of a new strategy to penetrate the American market and to compete with the industry leaders – Japanese manufacturers such as Toyota being the primary target. It came back in 1990 and set up the Hyundai California Design Center to develop cars just for 'Uncle Sam'. The center began with projects such as the Tiburon coupé and the Santa Fe off-roader, both being named after American cities.
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