New Disc Brake Hardware Kit on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Alfa Romeo 4C

The production version of the Alfa Romeo 4C will make its debut at next month's Geneva motor show, two years after the concept appeared. Largely unchanged from the prototype, the 4C retains its mid-engined layout, short and wide proportions (less than 4,000mm long, 2,000mm wide, 1,180mm high and a 2,400mm wheelbase) and broadly similar surfacing. The changes appear to be more focused around productionized details.

New (2013) Lexus IS: Official Photos revealed

Lexus has revealed the first official photos of the new Lexus IS which will debut at the Detroit Auto Show next week. What we see is a much more dynamic looking IS, borrowing visibly from the LF-CC Concept we saw at Frankfurt last year, and promising to be the best effort yet by Lexus to put a dent in the BMW 3 Series. Prominent is the new Lexus spindle grill with a set of mean looking headlights with arrow shape LED running lights, with the cabin looking further back than the current IS, a coupe-like profile and a swoopy crease running back from the sills to the tail.