New Drum Brake Complete Kit on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Alfa Romeo at Geneva Motor Show: Alfa Giulietta

The Alfa Romeo Giulietta debuts at the Geneva Motor Show With only a few days to go until the Geneva Motor Show kicks off, Alfa Romeo has revealed the replacement for the Alfa 147 – the Alfa Romeo Giulietta – in more detail. Yes, we had the first photos of the Giulietta when we didn’t know (and sadly, nor did Alfa) whether this would be the 147 or the 148 or the Milano. But it’s the Alfa Giulietta.

Five most-watched car ads of 2011

Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.