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Jaguar F-Type Coupe grabs a Super Bowl Spot
Sat, 09 Nov 2013The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.
Audi RS7 to lap Hockenheim – DRIVERLESS
Mon, 13 Oct 2014Audi are taking an RS7 round Hockenheim completely autonomously Every car maker – from Mercedes to Volvo and Ford – is working hard to make autonomous driving a reality, and it looks like we’re just a few years away from seeing cars being driven by computers, with the driver relegated to passenger in many daily driving tasks. Now it’s Audi’s turn to demonstrate the progress they’re making with autonomous technology by taking an RS7 round the Grand Prix track at Hockenheim without a driver having control. It’s arguable that taking a driverless car round a track – even at race speed – is far less of a technological task than having a car running driverless through a cityscape with all its variables, but it’s an impressive demonstration nonetheless.
Car production up again in June
Thu, 24 Jul 2014THE NUMBER OF CARS produced in the UK rose last month. A total of 136,419 vehicles were manufactured in June 2014 - a 3.7% rise on the figure for the same month last year, the Society of Motor Manufacturers and Traders (SMMT) said. The latest figures took the year-so-far total to 791,314 - a 3.5% increase on the January-June 2013 figure.