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Umea University students complete Saab collaboration project
Wed, 03 Nov 2010A selection of first-year students from Sweden's Umea University have completed a 10-week collaborative design project with Saab. Tasked with exploring new directions for the brand, students were encouraged to investigate the interplay of brand and identity. Each of them was assigned a non-automotive brand to reflect on parallels that could be established between that brand and Saab, whilst also capturing the essence of the Swedish carmaker through their project's concept, its proportions, surface language, details, graphics, functionality and material choices.
Volvo V60 Polestar (2013) first official pictures
Tue, 26 Nov 2013By Ollie Kew First Official Pictures 26 November 2013 10:00 This is the new Volvo V60 Polestar: a production-ready, 342bhp estate that Volvo will sell in the UK in 2014. That’s right, after the concept-only S60 Polestar and C30 Polestar, Volvo’s finally putting its performance arm’s money where its mouth is. American and mainland European buyers will be able to buy a saloon S60 Polestar, but we Brits only get the wagon V60.
Chrysler truck brand to launch 'Guts. Glory. Ram.' tagline
Fri, 06 May 2011Chrysler Group's Ram truck brand is launching a tagline as part of a second-year sponsorship of Churchill Downs and the Kentucky Derby. The new tagline--"Guts. Glory.