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Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

Pontiac Sport Truck

By Liz Turner Motor Shows 20 March 2008 11:10 Pontiac is going to have a tough time trying to stop its 2010 Sport Truck being called the El Camino. From the B-pillar forward its Pontiac G8, but on the back there’s a 6ft pick-up bed and the suspension has been beefed up to the take the expected loads and tows. Under the bonnet is the same 6.0-litre V8 used in the G8 GT, delivering 361bhp and 385lb ft, but Active Fuel Management and a six-box auto ‘box should keep the as-yet unstated fuel economy affordable.

In search of Jag Man: a reader's sociological research

I’ve always felt there to be an odd contradiction between Jaguar: image and reality. Such sensual, glamorous forms, evoking the Champs Élysées or Hollywood Boulevard, yet it’s beneath the leaden skies of Middle England that Jaguar’s soul predominantly calls home. So, in attempting to distil the essence of Jaguar Man, it is useful to separate folklore from reality, cliché from truth – who is this bloke anyway?